I help founders turn Shopify complexity into clear commercial action.

One goal, seen as a complete system.

I’m an eCommerce consultant and Shopify CRO expert. My work starts with understanding the business, not prescribing a tool.

I investigate how acquisition, merchandising, user experience, technology and retention work together. Then I help the team prioritise and execute the changes most likely to matter.

The aim is simple: clear reasoning, accountable execution and measurable progress.